For any small business, time and money are always in short supply, which isn’t news to anyone. However, the paint industry seems content to recognize that but not do anything about it. Most of our members didn’t start out to be business owners, but they’ve all ended up becoming just that. Painting a home requires knowledge of materials, application techniques, and a keen eye for detail. Running a small business, however, requires a completely different set of skills that can prove to be challenging and overwhelming. PRO / PRO + is our ongoing answer to these evolving challenges.
What Are Our Members Saying?
At the risk of sounding cliche, we’ve met with hundreds and thousands of professional painters, general contractors, and property managers and, though each of their stories are unique to them, they largely fall under a similar pattern. If we were to summarize all of the conversations, it would sound something like this: “I never seem to have enough time or money to accomplish what I believe I can.” Sound familiar? Atlantic PRO is an ongoing program geared towards enabling our members to have – in effect – more time and more money so they can more fully accomplish what they believe they can.
What Does the Waste Look Like?
Driving to different stores, picking up materials, collecting and delivering colour matches only to need one more gallon to finish a job. This is the number one complaint we hear from our members. Not only is it a waste of time that interrupts your focus, with gas prices being at record highs, it’s also a waste of money.
Our Solution: Free Same-Day Delivery and colour match pickup within your service area (zone).
Inconsistent, Unprofitable Pricing
Pricing is often arbitrary and ends up closer to a bartering experience at the night bazaar. Suppliers and contractors play off each other until someone is worn down into submission.
Our Solution: All PRO Members receive the same, everyday prices. Pricing is competitive across the board with pail pricing among the lowest around and everyday volume pricing on tools and supplies. For high-volume projects, DC-Direct enables even sharper pricing. It’s not a race to the bottom, it’s ensuring we both can earn a profit.
Not Enough Profitable Projects.
Most of our members are able to secure enough work to keep them busy, however, most express how hard it is to generate profitable projects. Excessive client interaction, interrupted timelines, and slow payments reduces the value of those jobs in the end. Too much time managing the project results in lost time and money.
Our Solution: Through our professional, retail, and digital networks, we generate new project leads everyday, which we qualify and book contracts. Those contracts are then offered to qualified PRO + Members with no obligation to accept. We handle the purchasing and the project management and ensure you’re paid within 1 week of completion every time.
So, How Does PRO Work?
PRO has two levels that a professional can choose from depending on the needs of their business. While PRO is geared towards the smaller painting/contracting businesses that don’t require as much support, PRO + is made for those companies that have a larger footprint and have higher needs to keep them running at optimal levels.
|FEATURE / SERVICE||PRO||PRO +|
|Free Same-Day Delivery||YES |
(Zone 1 / 2)
|Product Discounts Across All Categories||Yes||Yes|
|Access to PRO Garage||YES||YES|
|Dedicated Member Specialist||YES||YES|
|Virtual / Text-to-order Service||Yes||Yes|
|Free Colour Match Pickups||NO||YES|
(Zone 1 / 2)
|Access to DC-Direct Pricing||NO||YES|
|Access to Projects via Abbott Painters||NO||YES|